H&M insults the king

KING OF THE WORLD

NBA star LeBron James and the rapper Diddy have responded with outrage after retailer H&M released an image of a black boy wearing a sweater emblazoned with the words: 'Coolest monkey in the jungle.'

The retailer has already apologized and removed the image, but not before the ad was widely criticised, with some branding it racist.

James posted a refreshed image showing the model wearing a crown. 

The caption on James' Instagram reads: '[H&M], u got us all wrong! And we ain't going for it! Straight up!

While sharing a photo of the young boy wearing the conversational sweatshirt, the singer wrote: 'Woke up this morning shocked and embarrassed by this photo. I'm deeply offended and will not be working with @hm anymore...'

In a statement shared with Daily Mail Online, H&M said: 'We completely understand and agree with his reaction to the image. We are deeply sorry that the picture was taken, and we also regret the actual print. 

Read more: http://www.dailymail.co.uk/news/article-5250661/LeBron-James-Diddy-join-criticism-H-M-sweater-ad.html#ixzz53lqfHv4E Follow us: @MailOnline on Twitter | DailyMail on Facebook

'Enough about y'all and more of what I see when I look at this photo. I see a Young King!! The ruler of the world, an untouchable Force that can never be denied! 

Read more: http://www.dailymail.co.uk/news/article-5250661/LeBron-James-Diddy-join-criticism-H-M-sweater-ad.html#ixzz53lqQ2GB8 Follow us: @MailOnline on Twitter | DailyMail on Facebook